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INVESTORS UPDATE
4th Annual Network Branded Prepaid Market Assessment
Measuring the Phenomenal Growth of the Open Prepaid Industry
NEW RESEARCH REPORT BY MERCATOR ADVISORY GROUP
Boston, MA -- This report is the first of three reports that provides a thorough analysis of the growth and development of the Prepaid Industry. It benchmarks the spending, growth, and market dynamics for all Network Branded Prepaid Solutions in 12 Categories and 33 Market Segments. This report is unique because it clearly defines what is being counted (the 33 market segments) and because these measurements have been conducted since 2003 - delivering to Mercator Advisory Group members the only consistent data set that measures the growth and dynamics of the prepaid industry for four years.
The report finds that:
- The total load for all 33 Prepaid Segments in 2006 (Open & Closed) was $259.2 Billion, $38.2 Billion more than in 2005, an increase of 17.28%
- Network branded solutions had $26.75 Billion loaded in 2006, an increase of 82.5%.
- Network branded gift cards grew 121% and now represent a $3 Billion market.
- Network branded cards are being adopted at an incredible pace by state and federal government agencies to replace checks - for example, state unemployment grew by 159% while court ordered payments grew 153%.
- The introduction of Restricted Acceptance Networks opens up a huge market opportunity that very few suppliers have come to fully appreciate.
- Business continues to embrace Open Prepaid Cards for Payroll ($11.3B - 79%). Benefits ($600 Million - 9%). FSA/HSA ($1.5B - 52%), Employee & Partner Incentives ($2.1B - 91%), and Consumer Incentives ($1.5B - 484%).
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